8 COMPANIES | $100M+ IN SALES & COUNTING

JEFF

YAUCK

Operator, brand builder, and category hacker.

I've built 7, 8 & 9-figure companies across health, wellness, CBD and Food & Beverage.

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ABOUT

I build companies that move fast, print cash, and outlast trends. CBD, supplements, breakfast, tech—if there’s demand and margin, I’m in. I live in Scottsdale because it’s efficient. I keep teams lean, operations tighter, and decisions based on what real customers actually do

I’m not a “serial founder.” I’m a pattern matcher. If the idea’s viable and the timing’s right, I build it. Everything else gets outsourced, delegated, or skipped. I don’t chase motivation. I chase data, leverage, and results.

Brand Building

Make them crave the box before they open it.

94%

Brand Building

Make them crave the box before they open it.

94%

Brand Building

Make them crave the box before they open it.

94%

Exit Strategy

Build it so big, someone pays you to stop.

88%

Exit Strategy

Build it so big, someone pays you to stop.

88%

Exit Strategy

Build it so big, someone pays you to stop.

88%

Trend Spotting

You saw CBD & Oatmeal. I saw opportunity.

96%

Trend Spotting

You saw CBD & Oatmeal. I saw opportunity.

96%

Trend Spotting

You saw CBD & Oatmeal. I saw opportunity.

96%

PROJECTS

Oats Overnight

Pancake Now

Pure Kana

Premium Jane

Premium Jane

Premium Jane

Vixe

Jobr

EXPERIENCE

Oats Overnight

Co-Founder

2016 — 2018

Saw cereal. Saw a flaw. Invented drinkable oats. Helped Brian Tate build a breakfast empire in a blender bottle.

Oats Overnight

Co-Founder

2016 — 2018

Saw cereal. Saw a flaw. Invented drinkable oats. Helped Brian Tate build a breakfast empire in a blender bottle.

Oats Overnight

Co-Founder

2016 — 2018

Saw cereal. Saw a flaw. Invented drinkable oats. Helped Brian Tate build a breakfast empire in a blender bottle.

Premium Jane

Co-Founder

2018 - Present

The clean, clinical, grown-up sister to PureKana. Took the hemp wellness play and added mushrooms, pets, and skincare. Proved you could scale authenticity if you controlled the supply chain

Premium Jane

Co-Founder

2018 - Present

The clean, clinical, grown-up sister to PureKana. Took the hemp wellness play and added mushrooms, pets, and skincare. Proved you could scale authenticity if you controlled the supply chain

Premium Jane

Co-Founder

2018 - Present

The clean, clinical, grown-up sister to PureKana. Took the hemp wellness play and added mushrooms, pets, and skincare. Proved you could scale authenticity if you controlled the supply chain

Pure Kana

Co-Founder

2018 — 2022

Took $8K, turned it into one of the top CBD brands in the country. Built the affiliate engine that printed revenue. SEO wasn’t optional—it was the product.

Pure Kana

Co-Founder

2018 — 2022

Took $8K, turned it into one of the top CBD brands in the country. Built the affiliate engine that printed revenue. SEO wasn’t optional—it was the product.

Pure Kana

Co-Founder

2018 — 2022

Took $8K, turned it into one of the top CBD brands in the country. Built the affiliate engine that printed revenue. SEO wasn’t optional—it was the product.

Pancake Now

Founder

2024 - Present

Stuffed pancake sandwiches. No syrup. No time wasted. Designed for people too busy to scramble eggs but too smart for protein bars. 1,000s of happy customers in week one

Pancake Now

Founder

2024 - Present

Stuffed pancake sandwiches. No syrup. No time wasted. Designed for people too busy to scramble eggs but too smart for protein bars. 1,000s of happy customers in week one

Pancake Now

Founder

2024 - Present

Stuffed pancake sandwiches. No syrup. No time wasted. Designed for people too busy to scramble eggs but too smart for protein bars. 1,000s of happy customers in week one

Brands Launched

8 & 9 Figure Brands

1M+

Orders shipped

1M+

Orders shipped

1M+

Orders shipped

SHOPIFY
STRATEGY

SHOPIFY
STRATEGY

EDUCATION

School of Real Business

Years: Every day since launch

Majored in: Not waiting for permission. Learned from shipping, not syllabi.

School of Real Business

Years: Every day since launch

Majored in: Not waiting for permission. Learned from shipping, not syllabi.

School of Real Business

Years: Every day since launch

Majored in: Not waiting for permission. Learned from shipping, not syllabi.

Google + Gut Instinct (Dual Degree)

Fields of study

Analytics, ad spend, caffeine usage, and customer psychology.

Google + Gut Instinct (Dual Degree)

Fields of study

Analytics, ad spend, caffeine usage, and customer psychology.

Google + Gut Instinct (Dual Degree)

Fields of study

Analytics, ad spend, caffeine usage, and customer psychology.

University of Overtime

GPA: N/A – was too busy hiring dropouts.

Specialized in: Branding, execution, and staying up later than my competitors.

University of Overtime

GPA: N/A – was too busy hiring dropouts.

Specialized in: Branding, execution, and staying up later than my competitors.

University of Overtime

GPA: N/A – was too busy hiring dropouts.

Specialized in: Branding, execution, and staying up later than my competitors.

Postgrad in Delegation

Masters:

The art of letting go, so the real work could scale with experts in each vertical

Postgrad in Delegation

Masters:

The art of letting go, so the real work could scale with experts in each vertical

Postgrad in Delegation

Masters:

The art of letting go, so the real work could scale with experts in each vertical

CONTACT

Got a serious project or a weird idea?

If it makes money, saves time, or pisses off the status quo—I’m probably interested. Just don’t send a cold pitch that starts with “hey boss.”

Phoenix, AZ

Jeff@jeffyauck.com